Post by messi05 on Jan 24, 2024 4:02:07 GMT -5
Services (consumption), it represents a means of achieving and maintaining a hedonistic lifestyle, a “sense” of social belonging, status, and success. This emotional aspect is fundamental when taking into account that the human brain's decision-making process is extremely influenced by emotions. Contrary to what was defended during much of the 20th Century, the human brain does not represent an ideal of rationality. Not even the frontal cortex area, identified as the part of the brain responsible for reason and intelligence, capable of differentiating the human species from other mammals, is indifferent to emotions. On the contrary, contemporary neuroscience knows not only that “a significant part of the frontal cortex is involved with emotions”, but that they are fundamental for making “better” decisions.
But emotions are not perfect and can Buy Phone Number List lead us to harmful decisions. An example of this is closely related to consumption through credit cards. Scientists have identified a mental defect called “loss aversion”, which constitutes a very powerful mental habit, which leads us to avoid decisions that involve losses. In situations that present possibilities of losses and gains, the brain automatically focuses much more on the loss than on the gain. Thus, in circumstances that represent an immediate loss, but with a later compensatory gain and others that present a lower subsequent gain, but without the initial loss, even if in the final result the first option is mathematically (and therefore “rationally”) more advantageous, the brain tends to avoid loss.
In this way, the aforementioned defect of loss aversion can constitute an obstacle to making good decisions. [5] However, when it comes to consumption, loss aversion can have a positive side, if we consider that paying the price for a product or service can represent a real loss, which the brain will naturally try to avoid, leading us to consume. any less. But there is another dangerous defect in the brain, also related to emotions, which tend to overvalue immediate gains to the detriment of future expenses. [6] The credit card is, in this case, the perfect instrument to encourage irresponsible consumption. Paying with plastic money fundamentally changes the way we spend, altering the calculations of our financial decisions.
But emotions are not perfect and can Buy Phone Number List lead us to harmful decisions. An example of this is closely related to consumption through credit cards. Scientists have identified a mental defect called “loss aversion”, which constitutes a very powerful mental habit, which leads us to avoid decisions that involve losses. In situations that present possibilities of losses and gains, the brain automatically focuses much more on the loss than on the gain. Thus, in circumstances that represent an immediate loss, but with a later compensatory gain and others that present a lower subsequent gain, but without the initial loss, even if in the final result the first option is mathematically (and therefore “rationally”) more advantageous, the brain tends to avoid loss.
In this way, the aforementioned defect of loss aversion can constitute an obstacle to making good decisions. [5] However, when it comes to consumption, loss aversion can have a positive side, if we consider that paying the price for a product or service can represent a real loss, which the brain will naturally try to avoid, leading us to consume. any less. But there is another dangerous defect in the brain, also related to emotions, which tend to overvalue immediate gains to the detriment of future expenses. [6] The credit card is, in this case, the perfect instrument to encourage irresponsible consumption. Paying with plastic money fundamentally changes the way we spend, altering the calculations of our financial decisions.
and that kills me