Post by account_disabled on Feb 24, 2024 23:35:41 GMT -5
Anyone who does the same job as me or is used to agency life knows this: with the punctuality worthy of a Swiss, at the beginning of each month you have to literally deal with reporting, that is, with that complex of numbers and analyzes that serve to verify and confirm (or deny) the effectiveness of the communication activities carried out in the previous thirty days. And, just as punctually, especially for new projects, the age-old question arises: what data is important to collect? And what do they mean? Obviously each project is unique and much depends on the preliminary objectives (engagement, branding, lead generation, selling and other English terms). However, it is possible to identify the main metrics, i.e. those which, more than others, give the work team and the client an idea of the progress of the project. So here is our mini guide to KPIs for digital marketing , divided by channel, detection tool and activity. KPIs for SEO in editorial projects There is no denying it, the world of KPIs is quite large and unfortunately, or fortunately, a single number is not enough to determine the success or failure of a tool.
Therefore accepting as inevitable a certain degree of generalization and India Part Time Job Seekers Phone Number List approximation (the most expert marketers will forgive me!), let's try to understand which are the most important indicators when talking about websites, or KPIs ( the acronym stands for "Key Performance Indicator”) for SEO . Let's imagine we have to analyze the performance of a hypothetical (site equipped with) a blog, or a magazine, or in any case with a frequent and regular update of content. In this case, the main tools to rely on are Google Analytics and Search Console . Probably, the first objective of this type of site is organic positioning on Google and other search engines, with the ultimate aim of intercepting target users and leading them to visit the site's pages. So let's talk about keywords and traffic . kpi-for-seo KPIs to evaluate the keyword strategy To check the progress of the former, we will have to use Search Console, the Google service created specifically to "check the indexing status and optimize the visibility of websites". Here, the parameters that we are interested in verifying are linked to the positioning of the keywords that we chose when defining the editorial calendar and, more generally, during the development of the SEO strategy .
Depending on their position on the search results page (Google's SERP) and the clicks they are able to bring to our site, in fact, we will have met our visibility expectations or not and we will be able to correct the situation. However, always keeping in mind that these are variable values (the SERP results are constantly updated and our contents themselves lose or gain positions over time), the most relevant KPIs for a general evaluation are, in fact: Impressions : the number of times a user has seen the link to our web page on the Google search results page, in all its variants (snippet, image, discover...); Clicks : how many clicks were recorded on our link; CTR : i.e. the ratio, in percentage, between clicks and impressions. This value gives a realistic measure of the effectiveness of our contents when they appear in the SERP; Query : What keyword are we actually ranking for? Have we been able to optimize our contents consistently with our intentions and those of the users or are there other search keys, more or less relevant, for which we are intercepted? The parameter linked to the "query" answers all these questions. In fact, for each query we will have an average position. Average position : this data is very important to understand where our site is positioned on average (remember that each Google page contains a maximum of 10 results, therefore everything that appears in position between 1 and 10 will be on the first page, from 11 to 20 in second, and so on…).
Therefore accepting as inevitable a certain degree of generalization and India Part Time Job Seekers Phone Number List approximation (the most expert marketers will forgive me!), let's try to understand which are the most important indicators when talking about websites, or KPIs ( the acronym stands for "Key Performance Indicator”) for SEO . Let's imagine we have to analyze the performance of a hypothetical (site equipped with) a blog, or a magazine, or in any case with a frequent and regular update of content. In this case, the main tools to rely on are Google Analytics and Search Console . Probably, the first objective of this type of site is organic positioning on Google and other search engines, with the ultimate aim of intercepting target users and leading them to visit the site's pages. So let's talk about keywords and traffic . kpi-for-seo KPIs to evaluate the keyword strategy To check the progress of the former, we will have to use Search Console, the Google service created specifically to "check the indexing status and optimize the visibility of websites". Here, the parameters that we are interested in verifying are linked to the positioning of the keywords that we chose when defining the editorial calendar and, more generally, during the development of the SEO strategy .
Depending on their position on the search results page (Google's SERP) and the clicks they are able to bring to our site, in fact, we will have met our visibility expectations or not and we will be able to correct the situation. However, always keeping in mind that these are variable values (the SERP results are constantly updated and our contents themselves lose or gain positions over time), the most relevant KPIs for a general evaluation are, in fact: Impressions : the number of times a user has seen the link to our web page on the Google search results page, in all its variants (snippet, image, discover...); Clicks : how many clicks were recorded on our link; CTR : i.e. the ratio, in percentage, between clicks and impressions. This value gives a realistic measure of the effectiveness of our contents when they appear in the SERP; Query : What keyword are we actually ranking for? Have we been able to optimize our contents consistently with our intentions and those of the users or are there other search keys, more or less relevant, for which we are intercepted? The parameter linked to the "query" answers all these questions. In fact, for each query we will have an average position. Average position : this data is very important to understand where our site is positioned on average (remember that each Google page contains a maximum of 10 results, therefore everything that appears in position between 1 and 10 will be on the first page, from 11 to 20 in second, and so on…).